Tuesday, August 07, 2012

Gilead product life cycle extension Strategy..........


Last time I had refereed to interest of Merck in expanding its HIV portfolio and how difficult it will be for Merck to grown in this specific segment, I feel now the competition will be more tough as some 4 days back Gilead Sciences announced that it had entered into agreement for Collaboration on promoting access to high quality generic version of Gilead HIV medicine emtricitabine (FTC), and also its fixed dose in developing countries with Mylan labs (Hyderabad), Ranbaxy (Gurgaon) and Stride Acrolab (Bangalore)

Under the said agreement Gilead will provide technology transfer to these giants and further funding for process improvements to reduce overall manufacturing cost......Gilead has now safely positioned it in the high margin segment and low price strategy segment......Now Cipla will have difficulty in growing in the said specific HIV indication per say........Real good strategy of safeguarding its monopoly 




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