
At present Roche is market leader for cancer treatment globally, with a market share of 34.9% (equivalent to $13 Billion sales) in 2007, some other major players include Amgen, Sanofi-Aventis, Merck KgaA, Novartis, Schering-Plough and Eli Lilly.
Currently Pfizer is ranked in seventh position in cancer drug segment with annual sales of around $2.5 Billion, According to some sources it is said that Pfizer is planning to position itself in Top 3 by year 2018 as from some years Pfizer has started spending around 20 per cent of its annual research budget for developing novel cancer therapies and now it has around 20+ drugs in its cancer treatment pipeline out of which 8 are in Phase II clinical trials and 13 in Phase I clinical trials.
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