In the past two weeks
I have seen two news releases regarding Big Pharma like Bayer and Sanofi going
for social media services to know their target audience with metabolic disease
Diabetes.
Both the German and
the French drug maker have found the social media as a very important tool and
have found that social media serves as a useful windows into people perception
which includes the patients, physicians, regulators, Kol's and the payers
As the competition intensifies I hope social media will be able to
create wonders for Pharma as it has lead to change in scenario in FMCG market
segment
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