Pfizer Discount coupons

Pfizer has been heavily backing on its growth in emerging markets, earlier last year it came out with plan for subsidised medicine in United states and this year it has started the concept of discount coupons in the emerging markets, it has subsidised the price of its branded products to 50% with this Pfizer has targeted 500,000 patients in its belt so. it is planning to have the same card programs in Mexico, Brazil and Venezuela. Big pharma GSK and BMS have already started this discounted medicine in India....Now after FMCG discount retail we will have more to watch in Pharma sector.