Sanofi with Prayas for Indian Rural Market......

Sanofi Aventis India has recently initiated program called "Prayas" to capture Indian rural market, with this project at one hand Sanofi will try to sell its 15 generic products under its banner Hoechst. The drug categories to be included are anti- infection, cough & cold and pain management drugs on the other hand Prayas will also impart latest medical science updates to 100,000 general practitioners and specialists in rural areas, through regular medical workshops to be held by specialist doctors who will be hired by Sanofi. The company with this projects hopes to generate additional 50 crore INR by year 2010. For more information of this report please click on the following link

 http://www.business-standard.com/india/news/sanofi-aventis%5C-new-rural-initiative-to-push-generics/379236/